Fawaz Holding represents 8 International Brand Owners, encompassing around 32 Brands.
The Fawaz Holding portfolio currently strives on the highest level of brand diversity and growth in Lebanon and Syria.
We manage a diversified range of products covering the whole spectrum of the spirits world, consisting mainly of award-winning brands, working with leading partners, such as Pernod Ricard, De Kuyper Netherlands, Mast-Jägermeister, Borco, Togni, Synergy Group, Distilleries de Provence, and Tuscany SRL.
We serve our consumers through Direct Distribution within the modern traditional on & off trade channels. We also reach the traditional trade indirectly through a wholesaler network spread all over the Lebanese territory.
We strategically support & build our brands through integrated campaigns using conventional and non-conventional touch points. All our initiatives are governed by our corporate social responsibility to promote Responsible Drinking both internally and externally. We also work closely with the trade and develop bespoke programs to support the bartenders and stimulate their creativity to provide consumers with a world class experience with our brands.