2nd Development Stage
• Expanding its spirits portfolio to include Chivas Regal
• A full consolidation of Pernod Ricard spirits brand
portfolio for Lebanon and Syria
• Started the distribution of Jägermeister which resulted in
a comprehensive and complementary spirit portfolio in the market
• Consolidation of the entire Puig fragrance brand portfolio
• Adding Moulinex to our home appliances portfolio
• Moving to regional developing markets; Syria and Iraq,
with the opening of Glam, the first free-access fully
dedicated fragrance store in Iraq
• Extending its retail business by opening 5 new C&F
stores, La Cave de Joel Robuchon, a wine cellar
franchise; Delta Duty Free, a spirit retail outlet in Beirut
Port, and a 2nd Mephisto shop